About Me

I’m an experienced Product Manager and Certified Scrum Product Owner (CSPO) with a truly entrepreneurial mind.

Some of my skills that directly benefit my Product Management role include brainstorming, market research, presentations, marketing, prioritization, and the ability to make decisions with limited data. I specialize in identifying opportunities, sales, data analysis, and process improvements proven to increase efficiency and profitability.

I have the heart of an artist when it comes to empathy and the user experience, the speech of a diplomat when communicating in a cross-functional teams, and the mind of an engineer when it comes to data analytics and product development strategy. I maintain a positive attitude, have a contagious smile, and I’m fun to sit next to during lunch!

Explore my portfolio, and please feel free to get in touch with any questions or opportunities.

Choose a job you love, and you will never have to work a day in your life.

PROFESSIONAL EXPERIENCE

January 2022 – Present
Consulting
PRODUCT MANAGEMENT CONSULTANT, SELF EMPLOYED
  • Providing hands-on consultant services to businesses for new product development, Ecommerce websites, proving product-market fit, and mobile app development.
  • Completing quantitative and qualitative product discovery for clients including competitive analysis, product positioning, user needs and personas, features, and pricing.

Please reach out to me on LinkedIn if you need some help!

September 2021 - December 2021
Ad Tech Statistics and Forecasting, B2B SaaS
LEAD PRODUCT MANAGER, LIVERAMP
  • Owning the portfolio of products for the key stats and metrics our customers use to derive value from LiveRamp across our different products with a combined annual budget of more than $21,000,000 contributing to $500M+ annual revenue.
  • Lead & empower a world-class product management team to navigate complex dependency management and make short and long term trade-offs across multiple products and stakeholders.
  • Manage the development and delivery of groundbreaking new technology from 0 to customer delivery.
  • Drive alignment with C suite and Commercial leaders on how our statistics and forecasts are defined. 
  • Define the statistics and forecasting portfolio long term vision, execution strategy, and priorities validated by customer needs and market trends.
  • Move the tech stack towards self-service SaaS, API first, cloud native, scalable products.

April 2020 - March 2021
Biometric Enrollment, B2B SaaS
(GROUP) PRODUCT MANAGER, IDEMIA
  • Worked at IDEMIA who is the global leader in biometric identification, owning the largest biometric enrollment portfolio in the world for private businesses and governments.
  • Led a portfolio of 7 Biometric Identity software as a service (SaaS) products with two full stack software engineering teams responsible for products in Civil and Government markets.
  • Delivered nationwide to over 8000+ installations in 47 States and a dozen Federal and Corporate programs.
  • Average annual portfolio revenue in excess of $22,000,000 with notable recent contracts worth $75M+.
  • Identified root cause and led projects to increase engineering and delivery efficiencies by 55% generating an additional $1,100,000 in profit annually.
  • Software installations featuring custom on-site installations with multiple local API integrations, on-premises and cloud server configurations, SaaS deployments, as well as mobile device options.
  • Initiated the build of a next generation cloud native, multi-tenant, Kubernetes deployment with high availability on Amazon AWS GovCloud with a new UI built with User Centered Design principals.
  • Over 25 biometric device SDK integrations supporting iris scanning, contactless fingerprints, palm scanning, facial recognition, AI optical character recognition (OCR) document parsing, and more.
  • Over 20 API integrations to 3rd party software ERP systems and data warehouses across the country.
  • Led a project working with Data Science team to modernize inventory and sales tracking practices enabling detailed reporting to analyze trends, calculate ROI, and build predictive forecasting models.
November 2016 – March 2020
Ecommerce
HEAD OF PRODUCT, COVERT CASES
  • Led cross functional teams devoted to designing, building, and maintaining digital and physical products.
  • Worked on digital products including logistics tracking software, website, mobile website, ad campaigns, custom customer relationship management software, and various API's.
  • Hands on during full product life cycle combining design thinking, lean startup principals, and agile.
  • Maintained the growth development roadmap and product feature backlog with stakeholder interests using data analytics, research, prioritization frameworks, and strong decision making skills.
  • Built stakeholder consensus with cross functional teams including engineering, marketing, sales, and legal to ship well executed and profitable features on new product generations.
  • Conducted product market analysis including market trends, product positioning, competitive analysis, user needs/personas, feature prioritization, and pricing strategies.
  • Used cloud based data analytics to improve the products via key performance indicator tracking, A/B testing, and qualitative research over 3 generations.
  • Led 6 user research studies to assess customer pain points for feature development and prioritization.
  • Functioned as the Jira Administrator for Project Management as well as the Aha! Administrator for road-mapping.
April 2016 - November 2016
Logistics
SALES AND OPERATIONS MANAGER, NAPA GENUINE PARTS COMPANY
  • Operated within $2,600,000 maintenance budget for a fleet of 600+ units valued at over $25,000,000.
  • Directed operations in a fast paced environment including the customer experience, daily sales, inventory, and supply chain logistics.
  • Direct Profit and Loss responsibility, decision making, key performance indicator tracking, and was the voice of the customer to corporate.
  • Managed storage and organization of over 6,000 items in stock and distribution of parts daily.
  • Exceeded company expectations of gross sales and profit by delivering high quality customer experience and initiating and launching projects in new opportunities.
  • Coordinated relations with 40+ outside vendors including account setup, accounting, and daily orders.
  • Taught myself two complex database programs in a single month and then developed and implemented training programs for my team members.
July 2014 – April 2016
Consulting
PRODUCT MANAGEMENT CONSULTANT, SELF EMPLOYED
  • Provided hands-on consultant services to businesses for website development, digital marketing, social media management, sales training, and process improvement training.
  • Built websites, social media pages, and directory listings while optimizing SEO.
  • Researched market trends, competition, product positioning, user needs and personas, features, and pricing.
  • Built consensus with cross functional stakeholders and business owners to create relevant content and ad copy for planned promotional campaigns.
  • Prioritized key product marketing opportunities in digital and mobile display advertising through Facebook, Google and Bing.
  • Improved marketing campaigns through A/B Testing, KPI tracking, behavior flow analysis, and heat-mapping.
September 2012 – July 2014
Automotive
SALES AND OPERATIONS MANAGER, WHEEL WORKS
  • Directed business operations and 25 employees including productivity, sales (B2B, inside and outside), KPI accountability, customer experience, inventory control, & vendor relations.
  • Optimized operational performance at six store locations to new records, increasing revenue by 26%.
  • Promoted on 3 occasions within 18 months and recognized for excellent customer experience and sales.
  • Acknowledged as top 1% in company sales and trained award-winning teams.
  • Provided superior customer experience by utilizing adaptable communication skills to clearly explain complex technical concepts in simple terms.
  • Communicated process information to and motivated cross-functional team members.
  • Direct Profit and Loss responsibility and prioritized strategies to optimize profitability and the customer experience.
  • Had direct customer interactions and leveraged existing products and services to meet customer needs and pain points.
January 2008 – August 2012
Automotive
SALES AND OPERATIONS MANAGER, AUTOHAUS EXEC
  • Managed business operations and employees including sales, diagnostics, vehicle service, electrical, custom fabrication, inventory control, and accounting.
  • Directly responsible for the P&L and the customer needs & feedback.
  • Prioritized marketing investments to promote the business, increasing sales and growth by 13%
  • Managed automotive custom projects with restricted deadlines, constantly exceeding customer expectations.
  • Scheduled employees hours based on budget and forecasted sales from data analytics.
  • Maximized sales growth by studying business data analytics and providing clear explanations of complex information to provide an exceptional customer experience.
January 2008 – August 2012
Automotive
ASSISTANT MANAGER, BIG 5 / LIMITED BRANDS / GAME CRAZY
  • Supported management of business operations, including retail sales, training, customer relations, banking, inventory control, accounting, finance, and leading team members.
  • Gathered customer feedback, analyzed the data, and applied it to implement solutions and process improvements to improve store operations.
  • Assisted with employee scheduling, utilizing budget hours with forecasted sales and productivity.
  • Provided conflict resolution with issues involving employees and customers.
  • Led teams to maximized levels of productivity and forming cohesive team environments.

Communication

They Gave Me a Degree In It

Product Management

6 Products Brought to Market

Operations Management

Never in the Red

Sales

Record Setting Results

Strategic Planning

Planning Makes Perfect

Training & Development

Learning is Constant

Leadership

Yea, I Got the Merit Badge

Profit Maximization

Identify the Right Opportunities

Marketing

I Get Them Talking

“Wisdom is not a product of schooling but of the lifelong attempt to acquire it.”

-Albert Einstein

ACADEMIC EXPERIENCE

COMMUNICATION, CSU STANISLAUS

2012

​Focused on Business Management and Marketing.

  • Cross-functional Team Communication
  • Market Research
  • Marketing
  • Feedback Circles
  • Quantitative / Qualitative Feedback Research
  • Organizational Communication
  • Mediation
  • Public Relations
  • Public Speaking

CERTIFIED AGILE SCRUM PRODUCT OWNER

2019

  • Certified Scrum Product Owner® (CSPO®) certification

CERTIFIED, AUTOMOTIVE SERVICE EXCELLENCE

2013

  • A5 – Brakes
  • A4 Suspension & Steering